Media Ownerships

    The Media Industry has never been more consolidated  There are only 6 major media giants that control a staggering 90% of what the world reads, watches, or listens too. 

    In 1983, 90% of American Media was owned by 50 different companies. Now that same 90% is controlled by only 6 Companies. These 6 companies are known as the Big 6.

These 6 companies are;
GE
News-Corp
Disney
Viacom
Time Warner
CBS

The problem with The Big 6, is that because there are only 6 major companies, then they are very influential. This is because there  are in charge of so many different sectors in the media industry, that means that they have lots of ways to share there own opinions and views on things. 

For example, Disney. Disney not only owns movie studios, but a music label also. So then Disney will then take on the their signed artists, record a song, and then put it in their films. This is free advertising, along with cost efficiency, because they do not have to spend lots of money on getting an artist to record some songs, but because they already have signed artists to their music label, it does not cost them a lot, if anything. 

The same for News-Corp. It is ran by one man, and is a global company, which means what News-Corp has to say, a lot of people are listening. This is also because there is not much competitions as there are only 6 companies to complete with.